Friday, November 03, 2006
What about YouTube ?
The 10th October 2006, Google bought YouTube for $1.65 Billion. A success story for Chad Hurley and Steve Chen, the co-fondators. And a little pleasure for Google. What is certain, is the buzz created because of this. And this buzz is effcient for Google and for YouTube. Also, this event officializes the importance of videos on Internet.But let’s start by the beginning : what is YouTube ?
YouTube is a company of sixty persons running a website where you can publish your own videos. It started from a little idea of two employees working for PayPal (who became the fondators of YouTube). Few years ago, it was impossible and frustrating to send by huge mail containing videos. So Chad Hurley and Steve Chen decided to create YouTube a Website to publish this kind of file. When these videos files are online (converted in flash format), everyone can access to them on a webpage hosted by YouTube. So, instead of mailing huge videos of your summer trip, you just mail the YouTube url. Example : http://www.youtube.com/watch?v=y9JXIAcMjD4
That’s the concept. An dit worked more than excpected !
In few months YouTube became a sort of reference for personnal funny personnal video. The website has built a keyword system to reference videos. And many visitors are attracted by the originality and the variety of videos available.
YouTube rules and challengers arrives like Dailymotion or Podemus.
One of the key of this success is the user-friendliness of this publishing system. Everyone can use it, and it’s free ! (And certainly really expensive to manage… a lot of bandwith, encoding video servers, databases and hard drive space…) Plus you can get the url of the video and bypass the website by putting these vids on you own webpage.

In the future ?
It is possible to imagine that YouTube will permit artist to express themselves and to discover new talents. And all these videos are kept so it creates an archive enjoyable freely that will be present with the same quality in few decades (and more…)
Professionaly, we can imagine, that the more talented publishers will build their own video station thanks to YouTube. They could eventually earn money with an ad system sharing advertisers money between YouTube and artists.

